In April, Apple’s search engine algorithm was upgraded to be more “sensitive” to the number of search results on a page, with search engines being shown more content in addition to suggestions for what users might want to see.The upgrade, known as “deep link filtering”, means the algorithm now considers pages of search terms to be part of the site, […]

The world’s largest search engine is in danger of going the way of Google.The big question is: How will Google search engines compete?As the world’s most-visited website, Apple Search was the clear winner when it came to search traffic in the US in the fourth quarter of 2016.That’s thanks in large part to the iPhone’s revolutionary App Store.But in 2017, […]