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Consumers will soon be able to save up to 30 per cent on the big three supermarkets, with Tesco in the lead, according to a study by retail consultancy IHS.
The savings can be as little as £1.99 at Tesco, Aldi and Sainsbury’s, while it is £2.19 at Marks and Spencer, with a 10 per cent discount on most other supermarket brands.
IHS also says shoppers will get an even better deal on Aldi, where a 15 per cent savings can apply to a 10-pack of cheese and a 30 per of fruit.
But Tesco’s online grocery search engine is also getting the better of shoppers, with shoppers being able to get the most value for their money by using the website’s search engine to find deals.
Tesco and Sainburys offer shoppers the best prices for groceries from the start, when the price of produce is discounted and the supermarket is usually selling a bigger selection of products.
In contrast, the big four supermarkets offer the best bargains from the first day of sale, when prices are usually at their lowest, the IHS study said.
Tesco’s site is not the only one getting the best of shoppers with the UK’s supermarkets getting a boost in their online shopping.
Liz Smith’s store, which sells everything from cheese to crisps to tea, has been making an impressive comeback, with sales up by over 40 per cent since it opened in November 2015.
The IHS report said Liz Smith’s had sold more than a million products in the last 12 months, making it one of the biggest online retailers in the UK.
While the big supermarkets are still selling more products than Liz Smith, it’s a much better return than that of other retailers in terms of profits.