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Google’s search engine is set to ban ads from the site search engines like Google, Bing, Yahoo, and DuckDuckGo, according to the company’s chief executive officer.
“We’re going to start banning ads from search engines,” Google CEO Sundar Pichai told reporters during a presentation to investors in London on Tuesday.
“This is the first step to actually taking the search engine out of the equation.”
Pichai said the move was a response to Google’s recent decision to ban its own advertising revenue from search.
The move will affect the ad-free Google’s homepage and search results, as well as ads that are included in other Google products like Gmail and YouTube.
Pichae said the company would “look at” whether it could make “a better, more cost-effective approach” to monetising the search results it uses on Google.
Google says it has been working with search engines to make ads available for several years.
It’s currently allowed ads on most of its search results.
But Google recently decided to pull ads from a handful of search engines and said it would not be able to pay advertisers to place their ads on the sites it uses to run its search business.
Google said its search algorithm was changing, so it was not possible to target ads to specific keywords or interests.
The company has faced backlash over its decision, and some search engine companies have said they are planning to stop paying advertisers.
Google’s move to stop paid advertising comes amid a global debate about whether paid search is a good thing for users.
It comes as Google searches on social media sites are expected to continue to grow rapidly in the coming months.
The ad-blocker Google has faced a number of complaints about its decision to remove ads from its search.
The company says it is trying to improve the quality of its advertising by introducing a new feature called “ad blocking”, which lets users block ads from specific search engines they prefer.
Google is not the only search engine that has taken a stance against paid search advertising.
Yahoo, Microsoft and Facebook are all currently in the process of removing paid search ads.
Google has said that it plans to keep ad-blocking on its website until it’s sure that ads from other search engines are blocked by its own software.
Google also recently announced that it will continue to invest in building its search product, saying it would also look at the impact of paid search on its users.